Google Ads alternatives: first do the maths, then switch
Comparison lists sort channels by what they cost. What decides is what you are allowed to pay - and in one case out of four, no switch helps.
ReadPromote your website
Social Media
Tips for advertisers: make your website better known, improve your SEO and grow your reach. Plus how to advertise smart without burning your budget - and which features eBesucher offers advertisers.
Build backlinks for free: what still works and what is burnt
Most guides to free link building describe routes Google neutralised long ago. What still carries today, doable in 90 days.
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Running ads: control the costs yourself
1,000 contacts cost €0.44 at eBesucher, €4.71 at Facebook and from €5 at Instagram. The channel comparison with sources, the three metrics to check the maths, the items that appear on no invoice – and the four controls you steer your campaign with.
ReadIncrease website traffic: 30 tips for 2026
Only five of the 30 tips are SEO. The rest fetch visitors from communities, PR, video, directories, newsletters and paid traffic.
ReadOrganic Traffic vs. Paid Traffic 2026
Do you wait for Google or do you pay for reach? Organic and paid traffic compared along the points that decide your budget – with current figures on click distribution and a 90-day plan.
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Calculating and Reading Marketing KPIs Correctly
Which marketing KPIs steer your business and which need context? With formulas and a worked example for conversion rate, CPA, ROAS and CLV, the difference between micro and macro conversions and a UTM guide for GA4.
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Optimising Retention Time: What GA4 Engagement Metrics Mean for Your Ranking
GA4 measures active engagement instead of session duration - what does that mean for your ranking? UA vs. GA4 compared, niche benchmarks and a data-based optimisation strategy.
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The 5 Best Free Hosting Providers (2026)
Free web hosting does not have to be a compromise. We compare the 5 best free hosting providers with pro tips, a comparison table and an FAQ.
ReadGoogling Properly - Use Google Like a Pro!
Googling properly? Google is an intuitive search engine, but with the right search operators you can perfect your search results. We have collected the 10 most important tips to lift your Google search to a new level!
ReadWeb 3.0 - The Future Is Now!
Web 3.0 holds the potential to fundamentally turn our lives upside down. But what exactly is happening here and what is Web 3.0 anyway? Find out how we got this far and what the future will bring!
ReadRanking-Check: How can I determine the ranking of my website?
As a result of the immense importance of the digitalization, the online world has acquired completely new dimensions. Due to the permanent pressure of competition and the rising customer demand to be permanently up-to-date, it is in the interest of every company to present their product or service online. Apart from some important rules for ...
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Visitor Session
We have developed a new feature for the surfbar: the visitor session. It allows an advertiser to optimize their advertising campaigns for web analytics tools and visitor counters such as Google Analytics or Piwik. First off, it should be noted that when it comes to analyzing the activity of a website, visitor counters often measure a short ...
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