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Calculating and Reading Marketing KPIs Correctly

Calculating and Reading Marketing KPIs Correctly

Published on Sep.03.2026 20:30 0 Comments

Which marketing KPIs steer your business and which need context? With formulas and a worked example for conversion rate, CPA, ROAS and CLV, the difference between micro and macro conversions and a UTM guide for GA4.

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Optimising Retention Time: What GA4 Engagement Metrics Mean for Your Ranking

Optimising Retention Time: What GA4 Engagement Metrics Mean for Your Ranking

Published on May.05.2026 14:20 0 Comments

GA4 measures active engagement instead of session duration - what does that mean for your ranking? UA vs. GA4 compared, niche benchmarks and a data-based optimisation strategy.

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The 5 Best Free Hosting Providers (2026)

The 5 Best Free Hosting Providers (2026)

Published on May.04.2026 10:00 0 Comments

Free web hosting does not have to be a compromise. We compare the 5 best free hosting providers with pro tips, a comparison table and an FAQ.

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Googling Properly - Use Google Like a Pro!

Googling Properly - Use Google Like a Pro!

Published on Dec.15.2022 21:53 0 Comments

Googling properly? Google is an intuitive search engine, but with the right search operators you can perfect your search results. We have collected the 10 most important tips to lift your Google search to a new level!

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Web 3.0 - The Future Is Now!

Web 3.0 - The Future Is Now!

Published on Aug.19.2022 18:44 0 Comments

Web 3.0 holds the potential to fundamentally turn our lives upside down. But what exactly is happening here and what is Web 3.0 anyway? Find out how we got this far and what the future will bring!

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