SERP Snippet Generator
See how your website looks in Google's search results. Enter an address, and the title and description are ready for you to rewrite.
Title and description
What the colour of the bar means
- Green: the entry fits on both devices and is shown in full.
- Yellow: cutting it close. Google decides whether it shows the whole entry.
- Red: cut off. Google shortens it and puts three dots at the end.
Google measures the width of the device, not the number of characters. For the title the desktop is the tighter one (580 instead of 920 pixels), for the description it is the phone (680 instead of 920 pixels). The bar always shows the worse of the two cases.
This is how it looks on Google
As soon as there is a title or a description, the result appears here.
The preview uses the budget of the device you picked: on a phone the description is shortened earlier and the title later, because it wraps onto two lines there.
HTML Markup
Put the markup into the head of your page, between the head and /head lines.
How to go about it
Enter the address
Enter the address of your website. The title and description are loaded and placed in the fields.
Rewrite and read off
Rewrite both entries. The bar tells you with every character whether the length still works.
Apply the markup
Copy the markup and put it into the head of your page.
What metadata is
Metadata is information about a page that is not on the page itself but in its head. Google shows two of them in the search results: the META Title as the heading of the result, and the META Description as the text below it.
These two lines are the first contact between your page and a visitor. They decide whether someone clicks the result or reads on. Describe what is on the page, and use the same words people search for.
How long a META Title may be
Google counts pixels, not characters. On the desktop there is room for about 580 pixels, which is roughly 50 to 60 characters depending on letter widths. On a phone the title wraps onto two lines and has more room there, around 920 pixels. The desktop is therefore the tighter limit.
How many characters fit into 580 pixels depends on which ones. Capitals are wide: „KOSTENLOS WERBUNG SCHALTEN UND MEHR BESUCHER BEKOMMEN“ is 695 pixels wide at 53 characters and therefore too long. The same number of narrow characters takes up less than 250 pixels.
Put the word people search for up front, and give every page of your domain its own title. The same title on ten pages tells Google that the ten pages are the same.
How long the META Description may be
For the description it is the other way round: the desktop has room for about 920 pixels, a phone only about 680. Here the phone is the tighter limit, and that is where most of the visits come from.
In characters that is about 145 for the desktop and about 110 for a phone. So put the important part first: nobody on a phone sees what comes after roughly 110 characters. Unlike the title, the description has no direct effect on your ranking, but it does help decide who clicks.
Write what the visitor will find on the page, and add a call to action: compare, look, calculate. If you leave the description empty, Google picks a sentence from the page text itself, and it often does not fit.
What SERP means
SERP stands for Search Engine Results Page. A single result on it is called a snippet. This tool rebuilds exactly that snippet, so you can see what will be in the result list before you upload.
