Filtering by operating system allows you to control the display of the advertised campaign based on the operating system used. The promotion of the campaign can thus be limited to specific operating systems.
Available options include Windows, Mac OS, Linux, Android, Windows Mobile, iOS, and the Other field, which refers to all other operating systems.
Benefits of Filtering by Operating System
The large number of operating systems can be advantageous when advertising on the internet, especially when you are aware of your own target audience.
For example, if you run an electronics company specializing in film or audio technology, you can optimize your advertising goals by considering the operating systems most commonly used by your target audience.
In the case of the media industry, Mac OS is a widely used operating system. However, this only applies to Germany and other industrialized countries. Other statistics indicate that in Eastern European countries, the Windows operating system is also widely used in these fields.
