Make your shop visible
Brand awareness is the foundation of long-term ecommerce success. Buy traffic for the people who do not know you yet - and make sure they do the next time they see you.
Buy Traffic for Your Online Shop
How to increase ecommerce website traffic on a budget that survives
The shop is built, the photos are good, the checkout works. And the visitor numbers stay flat. While Amazon, Otto and Zalando dominate the search results, a new shop is fighting for attention that mostly never arrives. Buying it through the usual paid channels is possible - but at the click prices those channels now carry, the advertising budget is gone long before the brand is known.
Brand awareness is what a new shop is actually short of
If you put everything into performance marketing and judge it on direct conversions, you will usually conclude that ecommerce advertising does not work. What is really happening is that people do not buy from a shop they have never heard of. They buy from names they recognise. Recognition comes before the transaction, and building it is a separate job from selling.
The Rule of Seven is old advertising lore, and the exact number is not the point. The direction is: a potential customer usually needs several contacts with a brand before the name means anything. Passive contacts count - logo, colours, shop name. The more often somebody sees them, the more familiar you become.
Why your shop stays invisible
A new shop starts with a structural disadvantage. While the large marketplaces sit in the first positions for practically every product search, you begin somewhere below the fold. No domain authority, no backlinks, no brand recognition.
Customers who do not know you cannot search for you. And when they do land on your shop, they weigh an unfamiliar name with unfamiliar products against a name they have bought from before - and usually go with the familiar one.
The cost trap of ads and social
Google Ads, and shopping ads in particular, are expensive. Click prices in competitive product categories run from well under a euro to several euros, and in some categories higher.
The arithmetic is brutal for a new shop: a thousand visitors bought this way costs real money, and a low conversion rate on traffic that does not know your brand means most of it does nothing. Social advertising has the same problem from the other side - rising CPMs and a lot of waste.
Reach at a CPM under one euro
eBesucher works at the other end of that scale. Visitors load your shop in their browser, the pages render completely, and third-party content on them loads too. With geo-targeting you reach the market you actually ship to.
What that buys is not orders - it is repeated contact with your name, at a price where repetition is affordable. Your product pages, your logo and your design get seen often enough to become familiar, which is precisely the job that has to be done before performance marketing has anything to work with.
Where it fits next to SEO and paid ads
Bought traffic is not a substitute for SEO and it is not a substitute for paid advertising. It is the layer underneath both.
Product pages that would otherwise sit at zero visits get activity. Your analytics has enough data to be worth reading. And the brand contacts that performance campaigns rely on start accumulating at a price that does not consume the budget you need for the campaigns themselves.
Understand seasonal timing. New products, sale periods or campaigns with a fixed end date benefit most from a deliberate push - especially when the slower organic effect will not arrive in time on its own.
Your unfair advantage over the competition
Think about it from your competitor's side. They spend four figures a month on Google Ads and reach a certain number of impressions. With eBesucher you can combine both: keep the performance campaigns for people ready to buy, and run awareness in the background at a fraction of the cost.
The result is that the next time a potential customer sees your shop, it is not the first time. That moment decides between a click and a scroll past.
Since 2002, and validated by someone else
eBesucher has been on the market since 2002. All traffic is checked by AdScore, an independent service with no commercial stake in us, and geo-targeting lets you restrict delivery to the countries you ship to.
Prices are transparent, the credit runs down as it is used, and there is no minimum term. If the campaign is not doing what you wanted, you stop it.
You decide when the visits happen
How many visits your page should get is up to you — and with the time control, so is when they arrive. You set the delivery pace per weekday and per hour, from 0 to 100 percent, or let it fluctuate at random.
There is no minimum term: once your credit is used up, the campaign pauses by itself. Your statistics list every day separately — light is what your page had before, blue is what the campaign added.
- before the campaign
- with campaign
Example figures. The daily values of your campaign are in your statistics.
Three tests before your page is loaded
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Connection test
automatic system check of the visitor
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AdScore check
independent quality and bot control
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Ad blocker check
individual detection per user
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Page visit
visit to the target page for the given dwell time
Connection test: the system checks the visitor automatically, before anything is loaded.
What you should know
Where does the traffic come from?
eBesucher draws traffic from several channels. Visitors are rewarded with points for the time they spend on a site, which is what makes this traffic incentivised. On top of that, a number of third-party projects supply traffic through our API: they build eBesucher into their own service and let their users discover websites that way.
eBesucher is hard to beat on price
Traffic from eBesucher is incentivised - every visit to your site earns the visitor points. That is the reason this volume of website visits can be offered at this price at all, and it is why a yearly budget of a few hundred euros already buys a steady stream rather than a one-off spike.
Independent traffic validation by AdScore
All traffic is checked by the independent service AdScore.com. AdScore measures every visit and filters out what does not hold up, so only qualified traffic reaches your statistics. You do not have to take our word for the quality - a third party measures it.
Traffic from the country you choose, via geo-targeting
Whether you need Germany, Austria, Switzerland or traffic from further afield - you set the country, and the visits come from there. That matters as soon as your offer is regional: visits from a market you do not serve tell you nothing.
Traffic that works on your bounce rate
Want to move the bounce rate on your site? With the visitor session you get returning visitors and a longer session duration instead of a single page view that ends immediately.
Visitors who accept your consent banner
On request you mainly receive visitors who accept the consent banner on your site. That keeps cookies and tracking working, and it lets third-party content on your pages load the way it is supposed to.
Will this traffic bring me orders?
No. The visits are incentivised, which means the people arriving are not shopping. Anyone selling you bought traffic as a sales channel is misleading you. What it does is build brand awareness, keep product pages active and give your analytics enough data to be useful - the groundwork that makes your actual sales channels perform better.
Does it affect my conversion rate?
Yes, arithmetically - more sessions at the same number of orders lowers the percentage. That is worth knowing before you look at the dashboard and panic. Segment bought traffic in your analytics so your commercial reporting stays clean and you can see both figures separately.
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Sign up for free
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Set up your campaign
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Receive traffic
